by matthewcharlesdavis@gmail.com | Feb 8, 2022 | Thoughts You Can Use
Many organisations have complex strategic plans and large marketing teams. They have editorial calendars written months ahead. But when it comes to Monday morning and your newsletter is due out on Wednesday, how do you make that baby sing?What do you tweet about? How...
by matthewcharlesdavis@gmail.com | Feb 1, 2022 | Thoughts You Can Use
I had a client dispute an invoice last month. I’d got them into a prestigious publication at short notice. I took the job before the holidays when I didn’t have the time. But their representative offered more money than I felt was reasonable. They sounded...
by matthewcharlesdavis@gmail.com | Jan 25, 2022 | Thoughts You Can Use
Organizations and people lose focus. It messes with our ability to get press coverage. Journalists can’t see where we fit into their stories. If we can be the go-to for a quote on a given subject, we’ll find ourselves getting quoted more often. If we have...
by matthewcharlesdavis@gmail.com | Jan 18, 2022 | Thoughts You Can Use
When I’m not working, playing squash, or spending time with my family, I’m a spy. At least, that’s my fantasy. Except I left my native England and took American citizenship. They don’t tend to recruit many deserters to MI6 and I’m yet to...
by matthewcharlesdavis@gmail.com | Jan 11, 2022 | Thoughts You Can Use
I’ve been on a few calls this year where people haven’t been able to even feign enthusiasm. It’s the first time in my career I can remember when people have been this “over it”. I’ve been reflecting on this trend and have some...
