thoughts
you can use
🧠💫
Got a comms challenge?
Let me overthink it, so you don’t have to…
When You Loved The Movie But The Critics Hated It
Have you seen anything good at “the pictures,” lately? And what do you think of critics? Did you like Saltburn?
Insights on Grief and Loss From Nick Cave
It's been a difficult week with some bad news in our family. I'll spare you the details, but we'll all be alright. Not to worry. At tricky moments I find it helpful to remember that things are...
Speaking From a Place of Peace
If you’re like me, the New Year is a frenetic time. I call it “the Januaries.” But… let’s all calm down and take a breath before we communicate!
Feeding New Yorkers in Need This Christmas
If you could bottle the benefits of volunteering and sell them back to New Yorkers, you would make a lot of money. That’s a very New York way of thinking about volunteering, I realize.
Seven Orgs For Your Year-End Giving
I made you a Croydon Christmas playlist on Spotify. It comes with all the joy of being a child in a pub in a South London commuter town in mid-December.
If You’re Serious, Make T-Shirts
I love swag. There's nothing like it for building a sense of shared identity around a cause. On that note, I've had the most fantastic time over the last few weeks getting some t-shirts made for my...
Everyone In New York Gets Depressed Over the Holidays
…and that’s ok!
On The Importance of Toast 🍞
Monday night, I had a friend round for toast. I'm 44. There was a time when if I caught up with a friend, we'd go to the pub. These days it's a delight if they're willing to come round for a cup of...
Bring A Cheese Plate 🧀
You can’t ONLY buy a cheese plate. You do need to invest time and energy in other ways. But if you’re volunteering, here’s a good place to start. 🧀
Sometimes, STOPPING Is the Best Strategic PR Move
People make mistakes when they move fast. It’s why experience has taught me the value of stopping under pressure. Just for a minute.
How Irrational Dreams Can Help In Difficult Times
I’m not making light of the world’s challenges. But spending half an hour shooting a basketball helped me feel better for a while yesterday. 🏀
Stick To Your Game Plan Under Pressure
Moments of intense pressure bring out the toughness and resilience in many of us.
Why I’m Watching The Gold on Paramount+
The show is about the Brink’s Mat gold robbery in London, in the 1980s.
What Is The Point Of Your Work?
Work is a meditative process which brings me joy. How about you?
Authentic Community is the Secret Sauce
A funny thing happened this weekend. I was chatting with two other parents at a local playground and found myself deep in the chat. It was one of those conversations where thoughts spark off each...
Sleepless In Seattle Makes No Sense
I was sick this past weekend. Our son started playgroup and brought a virus home ten days ago. I got it mid-last week. Then on Monday I had to take off work and stay in bed, which is a big thing...
What It Feels Like to Live In New York During Climate Week 🗽
I'm in the enviable position of living in New York's West Village. It's not something I take for granted. I love it here and am prepared to put up with no windows in our bathroom or kitchen, and six...
We Dropped Our Son Off At Playgroup For The First Time 😢
It's been an emotional week. I saw a piece in the New York Times about the high cost of childcare in the city. It's true. It's high. But my wife and I have found a nice, affordable cooperative...
What’s So Great About Buying Fish In Italy?
I've been in Europe for three weeks. We went to see my parents in Southeast London, and then spent a few days in Italy. In Treviso, near Venice, we went with my friend Billy to a fish shop. It was...
We Need More Vocal Leaders on Remote Work
Right now the only people speaking up about it are old white curmudgeons growling, “get back to the office.” NOPE.
Why I Now Specialize In Editorial Thought Leadership
I've made a slight pivot in my business over recent months. For the past three years I've been what I'd describe as a generalist comms and PR consultant. Now I'm dedicating most of my working life...
What’s On Your Summer Reading List?
I always take a book recommendation, so tell me what I should be reading over the coming weeks!
Your Writing Coach Is Here
I write for a living. I help other people write. I coach them on how to do it. Sometimes I do it for them and help them place it in the newspapers. Sometimes I develop long-term strategic plans to...
It Turns Out, I Have a Heart Condition
Fun times…
Learning To Meditate with My Kid
He may be adorable in photos, but he can throw a tantrum like any two-year-old…
Parenting Advice from the French
It turns out, “le pause” is rather powerful.
Spending Time with People Who Agree with Us
On the right and the left, most people talk to people who agree with them. We hang out in the same spaces. We use the same language. We assume everyone agrees with us about everything. It drives me nuts.
You Can’t Predict The Future, But You Can Write It Into Existence
A friend of mine asked me on Tuesday what my ideal situation is. I looked around and realized, “this is it.” Still, I've been thinking a lot lately about what the future holds. It's a mystery to me....
An Ugly #MeToo Mess in British Journalism
The New York Times ran an explosive investigative story yesterday. It’s based on excellent reporting and I hope it has the impact it deserves.
An Impromptu High School Reunion
There’s a path forward in life for everyone. No matter how hard it might appear at certain points, the path keeps twisting and turning.
Thanks to the “Google Gap” Your Reputation Precedes You
I’m literally Googling you right now.
How To Make A Perfect Cup of Tea
I grew up in England, where we like to drink this stuff. There is an awful lot in a cup of tea.
Charles Is My Middle Name
My mum says, “if you can’t say anything nice, Matthew, don’t say anything at all.” An obedient son would stop here, then, when it comes to events in England over the coming weekend.
NYC > DC > NYC
I am wearing a tie, so I must be going somewhere important.
A Mind-Trick For Dealing With Difficult People
It works!
Why I Love Great Cookbooks
There’s no other written medium that is able to impact a person with such directness.
What Strong Impressions from Movies Teach Us About Storytelling
Sigourney Weaver carrying paper grocery bags is 50% of the reason I moved to New York City. And this is important why?
How To Give Your Writing The “X-Factor”
On average I write about 5,000 words a week. Without false modesty I can tell you that about once a year, I’ll write something really fantastic. But, how?
Why Gary Lineker Matters
A white British #soccer star from a working class town is using his platform to further a public conversation about #race and #refugees. 👏🏻 #garylineker
Great Writing By Women I Work With On Women’s Day
Thanks for reading and sharing this important work.
Nobody Studies English Literature Now…Just When We Need It
To be, or not to be? That…well. I guess it’s the question.
“I Want To Write More, Put Myself Out There, But I’m Stuck.”
How many more years do you want to do all the work without taking any of the credit?
How Funders Can Help Grantees Communicate More Broadly
It’s not fair to blame #nonprofits for failing to reach a broader audience. Because the #foundations doing the bulk of the funding of such organizations don’t incentivize it.
Oversharing is Overrated. Try the Iceberg Technique…
You get to choose which parts of yourself to share.
Repeating High Comms + PR Performance Under Pressure
A 14-year-old boy beat me at squash a couple of weeks ago for the third time in a row. I asked him for some feedback on my game, and he told me, "even a lot of your good shots aren't very...
Celebrating Asian American Women’s Strength and Resilience
It's been a rough start to this week in America. Two mass shootings in California, a day apart, targeting Asian Americans, have left many of us unsure how to respond. I know it will be a few days...
I Write For A Living. Here’s Why I’m Not Scared of AI.
Frank Pavich wrote a cool piece in the New York Times last weekend. He used an AI bot to imagine a film that doesn't exist. The images are incredible. My jaw dropped. Then I logged in to the same...
Prince Harry, PR & Therapy
Prince Harry has had a rough time. I don't doubt that he has strong feelings about it. Or that he's right to have those feelings. My question is, should he have written a book? And done a press...
The Art of Opportunistic Press Placements
A big thing that prevents a lot of people getting into the news cycle is moving too slowly. Here’s how to gear up to catch those currents. #PR #communications #strategiccommunications
If Only We Could All Work from A Cabin In The Italian Alps
I’ve been living out my escapist fantasies this week on YouTube.
You Don’t Have To Be Miserable Just Because You Work At A Nonprofit
Here’s a revolutionary idea…
Countering Extremism With Kindness
Do you know anybody who has gotten radicalized over recent years?
Why Your PR and Comms Tactics Keep Falling Flat
Often the clients with the deepest pockets will hire strategic communications experts for $$$$. Then they’ll pay them over the odds to ignore their advice.
Are You Furious About Something? Start an Opinion Diary And Turn That Rage Into A Media Relations Win…
It turns out, being mad is a great media relations tactic.
Strategic Communication Is Nothing New
Join me for a conversation with Dietlind Lerner about the history of strategic communication.
How Meditation and Collaborative Leadership Help Strategic Communications
I don’t play it up a lot in my life as a communications consultant, but I’m a qualified yoga teacher. I also meditate often.
What The Movie Michael Clayton Teaches Us About Crisis Communications
My brain works like a lizard’s. The best thing I can do (apart from plenty of yoga) is use it for a good cause!
Why I Prefer Long-Term Client Relationships Based in Authenticity
Not every communications consultant likes to stick around.
The Most Valuable Mental Health Thing I Know
There’s a simple test anyone can take to figure out what might be going on.
Talking With The “Man In The Street”
Join us for a chat about the power of street interactions!
There’s Often One Easy Answer To Your Big PR Question
If you’ve got a big goal, I’m here to help you move closer towards it.
Upcoming LinkedIn Live: Why Work With A Recruiter To Hire Comms Talent?
Join us on Sept 21, or watch the recording after!
Is Britain Still Relevant? Or A Failing Empire? Yes, and Yes…
These are tough times for Britain. Friends from childhood are telling me they're worried about their electricity bills. Inflation is forecast for 18 percent by January and a recession is due by...
How Can A Film Further Your Mission?
Thinking about how film can help you meet your strategic goals? Join guest speaker Liz Bloomfield and me on LinkedIn Live on August 31 at 11 a.m., EST, 4pm U.K. time. We'll be talking about how film...
Knowing When To Fold ‘Em—When A Nonprofit Decides To Close…
When should you close your nonprofit? Take a tip from Kenny Rogers.
How Do We Talk About Poor People?
The chart above is from a new project examining how we talk about poor people.
Navigating Mid-Career Transitions
Got the mid-career scaries? Facing layoffs? Afraid of "falling behind"? Join mid-career coach Selina Yankson and I on Wednesday for a frank and helpful chat on LinkedIn Live. You can sign up to...
Managing Risk in Communications Is More Important Than Ever Now
Too many organizations have gone silent of late, rather than take a risk on saying the wrong thing. That’s a misstep.
The Introvert’s Guide to Enjoying Your Upcoming Conference
Brag alert. I'm excellent at communicating. But that doesn't mean it's easy for me. One of the reasons I'm so good at it, in fact, is because I find it so hard. I'm more of an introvert than you...
Have You Got a Reputation for Getting Stuff Done?
I’ve found the best way to communicate so you become a priority for other people is as follows…
Lessons From Early Fatherhood
It’s Father’s Day on Sunday and I haven’t written much about becoming a dad since our son arrived. Freddy is 15 months old now, and the days are long, but the years being short.
Understanding Your Audience’s Deeper Motivations
The reason most people think they buy things is not the actual reason they buy things.
The First Time I Said “No” To Communications Work
“The first time you turn down work and you know why, it’s a major step forward as an entrepreneur,” she said.
Two Years Since George Floyd, Shifting Narratives
Just as defunding the police was a major narrative in 2020, the new popular narrative is that police are under-resourced, and crime is out of control.
When The News Cycle Is A Rollecoaster
The news cycle is a rollercoaster right now. If you enjoy rollercoasters, good luck to you. I tend to feel sick and regretful as soon as I get on one.
It Helps To Be Able To Look Yourself In The Mirror
Public relations people are powerful. We do have the power to shape public approaches at key moments. So it’s important to stand up for what we believe in.
Midnight Diner Is the Distraction We Need
There’s something particularly nourishing about it during the clusterf__kery of recent days.
Always Find Me In The Kitchen At Parties
My most rewarding client relationships come from mutual trust. That means it helps to be authentic from the get-go.
People No Longer Trust Guys in Suits
I recently got rid of almost all my suits. Here’s why.
Writing Under the Influence of Covid
Typical of me to get it just as New York is reopening for everyone.
It Helps To Be Brave Before You Write Something
My friend Rebecca has a new book about riding a pushbike on her own to Tehran.
Repeat After Me: “I Need A Vacation.”
Unlike 92% of freelancers, I’ve been able to book a week out of town.
Men: Let’s Talk About The #PayGap
It’s Women’s History Month and yesterday, March 15, was Equal Pay Day. That’s how far white women in America must work to earn what men earned in the previous year for doing the same job. And if...
Spring Clean Your Communications—Five Tips
My wife and I got rid of 15 bags of stuff this weekend during a spring clean. I like the Marie Kondo organizing method of asking yourself, "does this spark joy?"I also love having more space to...
How Big Do You Want To Be?
This weekend I passed an old church in Upstate New York. Outside a sign said: "EPISCOPAL CHURCH. Organized February 20, 1811 by Rev. Samuel Fuller who built church in 1815 and served as Rector for...
Your Newsletter is the Canary in Your Comms-Mine
I prefer to use canaries in coalmines as metaphors. In this case, they’re the predictor for the presence of toxic gas in your communications.
What Does Your Influence Look Like?
My friend Selina is a mid-career executive coach. One of the things she tells people often is that hard work alone isn't enough. As you build a career it's important to not only do good work but to...
Why I Love Editorial Meetings
Many organisations have complex strategic plans and large marketing teams. They have editorial calendars written months ahead. But when it comes to Monday morning and your newsletter is due out on...
When A Client Doesn’t Want to Pay
I had a client dispute an invoice last month. I'd got them into a prestigious publication at short notice. I took the job before the holidays when I didn't have the time. But their representative...
We’re Everything So We’re Nothing
Organizations and people lose focus. It messes with our ability to get press coverage. Journalists can't see where we fit into their stories. If we can be the go-to for a quote on a given subject,...
Write Like A Spy
When I'm not working, playing squash, or spending time with my family, I'm a spy. At least, that's my fantasy. Except I left my native England and took American citizenship. They don't tend to...
How Poise Will Help Us Through This January
I've been on a few calls this year where people haven't been able to even feign enthusiasm. It's the first time in my career I can remember when people have been this "over it". I've been reflecting...
Why Deadlines Are Gifts for Writers
People often ask me “how do I get unstuck and write something?” They also ask me: “What should I write about?” The answer lies in one of the best jobs I ever had. I had to write a weekly politics...
Resolving to Be More Confident in 2022
Remember: Everything always works out better when I loosen my grip and have confidence in myself and the future. That's the best resolution I made last year and if I look back, it's the one I wish...
Writing: What Scrooge Teaches Us
Happy Holidays. I hope you buy the biggest tree and hang it with the most ornaments. I hope you’re able to be of good cheer and find generosity in your heart. Especially if like us you’ve had to...
PR Advice: Beware Christmas Parties, But Also…Enjoy Them, and Be Nice
Christmas parties are dangerous for reputations and careers. And not only the one in Mad Men where the lady runs over a colleague’s foot with a John Deere tractor. Love that TV show. Case in point....
What the Beatles Documentary Shows About the Value of Deep Relationships
One of my favorite things about being a teenager was being in a band with my mates Ben, Ron, and Billy. That’s them, left to right, with me second from left looking manic in the picture. Our...
Stop Apologizing for Existing!
I’m reading a lovely French book about a kimono artist in Japan. In it, the author describes watching an encounter between the kimono maker’s wife and a fishmonger. The fishmonger and the kimono...
Good Writing Has Range
This year, I'm grateful for a lovely family and a thriving business. For a dynamic life in Manhattan and for living around the corner from the Village Vanguard. I never dreamed I'd be so lucky. I'm...
Matt Lucas is Bad For Bake-Off
People love to care a lot about things that don't matter a great deal. For example, do you watch The Great British Baking Show on Netflix? If you do, I bet you have a strong opinion about whether...
Don’t see what you’re looking for? No worries…
I’m happily based in Manhattan at Civic Hall, the home of civic tech in New York, sponsored by Google, Microsoft, Luminate and Newmark Philanthropies. We’re at 118 W22nd Street, 12th Fl, NY 10011.
I’d invite you up for some Lavazza ☕️from our amazing Gaggia machine, which is actually named Luigi, but we’ve closed until the Coronavirus has calmed down. 😷🦠🤦🏻♂️