by matthewcharlesdavis@gmail.com | Sep 28, 2021 | Thoughts You Can Use
I turned 42 on Saturday. It’s the number of streets in the block number for Times Square and the New York Public Library. Or the meaning of the universe, according to The Hitchhiker’s Guide to the Galaxy. Still. I think it is important, without ruminating...
by matthewcharlesdavis@gmail.com | Sep 21, 2021 | Thoughts You Can Use
Don’t read the comments. That’s a piece of advice I give to most of my clients when they’re featured in the media. Because at some point, when you put your head above the parapet, somebody is going to take a shot at you. And usually it is not worth...
by matthewcharlesdavis@gmail.com | Sep 14, 2021 | Thoughts You Can Use
A decade working as a journalist in newsrooms on both sides of the Atlantic gave me a hard sense of what’s news. And what isn’t. When you’re writing a press release it’s best to use the news pyramid. They teach this at journalism school but...
by matthewcharlesdavis@gmail.com | Sep 7, 2021 | Thoughts You Can Use
As a “comms whisperer” I’m often brought in when people have a handful of reporters they’ve been talking to, but aren’t sure how to best to leverage those relationships to get coverage for their brand, product, or launch. A question that...
by matthewcharlesdavis@gmail.com | Aug 31, 2021 | Thoughts You Can Use
I’ve been mostly off work, but it’s been a fun month. I went with my wife and son from New York to England and Italy, our first proper vacation since before COVID and the first of little Freddy’s life. He was only born in March! So: What did we learn from taking a...
