by matthewcharlesdavis@gmail.com | Jan 6, 2021 | Thoughts You Can Use
I love to help my clients peg their strategic priorities to national news hooks to secure high-profile press coverage. Speaking of national news hooks, I had a rapid COVID test this morning—I’m glad it came back negative, thanks to CityMD, in fewer than 30...
by matthewcharlesdavis@gmail.com | Dec 29, 2020 | Thoughts You Can Use
What’s your ideal tone of voice? I ask, because a friend told me this week, “You always talk in the same tone of voice, and I feel like I know exactly what I’m getting.” It was a compliment. Honestly. I was bowled over. Particularly because I find that the writing I...
by matthewcharlesdavis@gmail.com | Dec 21, 2020 | Thoughts You Can Use
Like so many other mugs, I spent $20 last week to rent Christopher Nolan’s blockbuster film, Tenet, on Amazon Prime. And I was furious at how bad it is. Kenneth Branagh invented a time machine. That’s the premise on which the plot rests. Ergo Tenet is garbage. I...
by matthewcharlesdavis@gmail.com | Dec 16, 2020 | Thoughts You Can Use
Last week’s post comparing Santa to strategic communications got a few chortles. Because very few organizations seem to think either actually exist… So I’ve made a holiday comms quiz! Answer five quick questions and I’ll give you a pretty good...
by matthewcharlesdavis@gmail.com | Dec 8, 2020 | Thoughts You Can Use
Awkward question, this. But: Do you have a written-down communications strategy? Like, an actual document that exists somewhere?If you ask your comms person if it exists, do they get a bit like one’s parents did about Santa Claus when one turned, say,...
