Friday I’m In Love

Friday I’m In Love

Having served as a journalist for a decade, I favor the opposite of a Friday Night News Dump™. The best time to drop strategic news if we want press coverage to run throughout the week is between 10 a.m. and 2 p.m. on a Tuesday, giving the rest of the day and...
TL; DR

TL; DR

The most common writing advice I give my clients is to write shorter. Ernest Hemingway took hours over a single sentence for a reason. It’s a lot easier to write a short piece from scratch than to edit a long piece down and it starts with being focused on your goal...

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