thoughts
you can use
🧠💫
Got a comms challenge?
Let me overthink it, so you don’t have to…
Stop Apologizing for Existing!
I’m reading a lovely French book about a kimono artist in Japan. In it, the author describes watching an encounter between the kimono maker’s wife and a fishmonger. The fishmonger and the kimono...
Good Writing Has Range
This year, I'm grateful for a lovely family and a thriving business. For a dynamic life in Manhattan and for living around the corner from the Village Vanguard. I never dreamed I'd be so lucky. I'm...
Matt Lucas is Bad For Bake-Off
People love to care a lot about things that don't matter a great deal. For example, do you watch The Great British Baking Show on Netflix? If you do, I bet you have a strong opinion about whether...
It’s #OfficeShowAndTell Time!
When I was a kid growing up in South London, I loved the Usborne Detective's Handbook. One of my favorite pages was this one about how to “set up an office” (see below)—including advice to keep a...
Good Writing Speaks for Itself
This week my son Freddy learned the most valuable gesture of them all, to cross his fingers. See above. And my book recommendation is Paris Trance by Geoff Dyer. Reading it, I’ve come to realize...
What’s Wrong With Podcasts?
In general, I like to be a positive person. But only because I feel like that’s the thing you have to say before going off on a rant. Let’s cut to the chase… What’s up with podcasts? I was on a...
How Philosophy Helps Us Communicate
I spent the weekend in upstate New York, meditating at an ashram. Eating vegan food. Doing yoga. You know. Getting my Henry David Thoreau on. My favorite example of someone trying to do this and...
3 Things I Learned at CommNet’s Virtual Conference
I spent three days last week at Commnet’s virtual conference. That’s me in the picture unpacking their fancy swag box and showing off my strategically placed houseplants. Here are the three most...
Why I Love Working With People Living With Mental Illness
It's #WorldMentalHealthDay this weekend, and this is what mental illness looks like. I know, right? Downright gorgeous…🥸 Let’s break the stigma. A lot of us have an idea in our heads of what someone...
I Want to Read Your Newsletter
I love reading newsletters, and I love creating them for my clients. We don't ALL need a regular newsletter, but I do think most people and organizations would benefit greatly from having one....
A Hack Asks: What’s The Meaning of Life?
I turned 42 on Saturday. It's the number of streets in the block number for Times Square and the New York Public Library. Or the meaning of the universe, according to The Hitchhiker's Guide to the...
How to Manage Trolls on LinkedIn
Don't read the comments. That's a piece of advice I give to most of my clients when they're featured in the media. Because at some point, when you put your head above the parapet, somebody is going...
Let’s Use the News Pyramid to Write A Winning Press Release!
A decade working as a journalist in newsrooms on both sides of the Atlantic gave me a hard sense of what’s news. And what isn’t.
“Should We Offer This Reporter an Exclusive?”
As a "comms whisperer" I'm often brought in when people have a handful of reporters they've been talking to, but aren't sure how to best to leverage those relationships to get coverage for their...
What We Learned Taking a Baby To Europe in a Pandemic
I’ve been mostly off work, but it’s been a fun month. I went with my wife and son from New York to England and Italy, our first proper vacation since before COVID and the first of little Freddy’s...
What to Look for in a Communications Consultant
When people ask me what they should look for in a communications consultant, I say "is his name Matt Davis?" 🥸 But there's more to it. Let me tell you an illustrative story. My friend Russ was...
Why We Should All Read The Occasional Tabloid Newspaper
Challenge is important. No matter how well you're dressed, if you're an emperor. Or how great your communications strategies might be. Tricky subject for many of us, this, but I’m here to tell you...
On the Value of Hard Work
One of my favorite Martin Luther King, Jr quotes is about the value of hard work. He said that if you're called to be a street sweeper, you should do it like Michaelangelo painted. You should sweep...
The State of Comms, Diversity in Comms Strategy, a Blog, and a Free Masterclass
First up, would you like a free seven-day pass to Masterclass? I’ve been taking a course in political campaign messaging led by Karl Rove and David Axelrod and have two free seven-day passes to give...
Does My Accent Matter?
I have a strong South London accent. Nobody in America hears the difference but people in London used to comment on it often. Which is a large part of why I moved to New York. Everyone here assumes...
Turning Doubts into Strengths Takes Time and That’s Okay
The last time England, where I was born, beat Germany in a major soccer tournament was 1966. It’s taken 55 years for us, as a country, to process our doubts and overcome them. What does England's...
14 Ways We Can Redefine “Professionalism” to Be More Inclusive
'This is the best event I have attended definitely for 2021, perhaps throughout my working life!' That’s actual feedback we got on last week’s hastily convened Transatlantic conversation about...
I don’t use wire services. I pitch. ⚾️
There are a few services out there that charge PR people like me thousands of dollars to post press releases online, and spam them out to reporters all over the world. You can search these databases...
The Art of Ventriloquism
Most of us wish we could easily recreate our ideal tone of voice, quickly. But it’s a challenge.
Nothing Is Actually On Fire
It’s rare I’ll begin working with a client when they’re calm and relaxed. Still, it doesn’t mean anything is actually on fire.
“We’re Only Hearing From the People Who Made It.”
“Professionalism” is actually a trojan horse for talking about inclusion.
Let’s Talk About Professionalism
What does it mean to be “professional” at work?
On Shameless Cries for Attention
When you need to get somebody’s attention, what do you do?
Too Busy To Communicate? Here’s How To Multiply Your Audience In Months
Leaders often tell me they’re too busy to communicate, but in the same breath they ask how they can quickly multiply their audience.
Winning Them Over with Milk And Cookies
Making a film for a group of cooperative bakeries that are trying to be a “democracy demonstration project”.
What Is It You Really Want?—How Core Concerns Inform Messaging
Sorry, not sorry, to open this by linking you to a Spice Girls video.
Why Not Go Where The Audience Is? (And Why Is Populism So Stigmatized?)
Populism is almost a vulgar concept, particularly if you’ve worked seriously on a cause you believe in for decades.
Why Comms People Quit
I’ve been meaning to share a great survey from a British comms recruiter for a while. They surveyed communications people on their reasons for quitting.
What’s Your Battery Percentage? How Many Unread Emails Are In Your Inbox?
I’m high-strung when it comes to this sort of thing.
Why on Earth Would Anyone Try to Run A Hundred Miles?
A former high school friend of mine, Ed, ran 68 miles this past weekend. Question: Why on earth would anybody want to do that?
When Sorry Seems To Be The Hardest Word
Don’t worry, this isn’t an Elton John fan post. That would really warrant an apology.
Matt Davis & Son Communications
We have a new teammember!
Delivering Justice Matters Most To Me
Career coaching is a great way to keep things interesting and for me to stay engaged as a consultant. As part of that process I’ve been prioritizing my career goals. And it turns out? “Delivering...
Every Single Thing You Do Will Be Scrutinized
No pressure. But how would you explain your worst mistake?
“No Mean Clients!” – Why I Love This Sign
I was inspired by something I saw walking through midtown…
How Are You Staying Sane During COVID?
I’m all for us having this conversation more openly.
Is It Ever Worth Buying A Full-Page Ad In the New York Times?
The short answer is yes, but not very often. And certainly not in this case.
Communicating Respect
Because character is how you treat people who can do nothing for you.
Losing Weight Taught Me Great Comms Lessons
What I learned about communications from losing the “Covid-19″…or 20. Pounds.
The Investment Risk Of Racism
Racial justice risk can be a factor in long term financial performance.
Connecting Your Work To National News Stories To Secure Media Coverage
“I call Matt the Michael Clayton of press coverage,” said a colleague, recently.
My Tone Of Voice Is Friendly…What’s Yours?
Why do people listen to what you have to say? What makes them engage with you?
Tenet is a Garbage movie, and Here’s Why That Matters
…it’s the writing.
It’s The Holiday Comms Quiz!
…don’t tell me you’re doing any actual WORK between Dec 15 and January 5…
The Value Of An Actual, Written-Down Comms Strategy
…like Santa Claus, a lot of people talk about these things. But does yours actually exist?
How To Grow Your Author Platform
aka “sell more books.”
Comms Advice From The Legendary Dosa Man of New York City
Simplicity+Focus=Engagement!
Fantastic Management Advice From An Unlikely Source
…my first job washing dishes.
Great Writing Advice From Kurt Vonnegut
“Find a Subject You Care About” and “Pity the reader.”
How I Learned Patience By Polishing My Shoes
Don’t worry. It’s a metaphor with broader implications for our democracy.
Some Days, There Just Ain’t No Fish
Ho-o-ly mackerel!
Don’t Say The “Not.”
Don’t push the red button. Don’t even think about it. You see where I’m going with this, I hope.
The Joys Of Being A Good Customer
It’s a subtle art, but it pays dividends.
How Do You Stay Passionate About Communications?
We need to believe in our work. We need to have energy. We need to have presence.
How To Write Well For Publication
It’s really quite simple, actually…
Why I Love To Hire Experts
My grandfather built his own central heating system from scratch. I will not be doing that.
Are You A Prisoner of Slack, Too?
I’m being chased by an inflatable white ball. But that ball is an instant messenger service.
What Does Interior Design Have In Common With Communications Strategy?
How do you stand out from the crowd when your communications are designed by committee?
Wrangle Your Bulls… With The Hemingway App
Give good writing a fighting chance through any approvals process.
How Is Media Relations Like Dating?
Don’t beg. For a start.
“Get To The Point Then Go Away”
It’s direct advice for public speaking, but it works.
How Are You, Really?
If you care about how it feels to do a job, then we’ll have a lot in common.
People I’m Invested In — A Sustainable Business Development Approach
Rather than “always be closing”, “always be considerate.”
Who Are Your Storytellers?
How storytellers build your movement.
Agency, In-House, or Contractor?
Tricky question, this…
Friday I’m In Love
Having served as a journalist for a decade, I favor the opposite of a Friday Night News Dump™…
Which Cultural Norms Affect Your Ability To Communicate For Behavior Change?
For behavior change to happen, “cultural norming” is required.
TL; DR
The most common writing advice I give my clients is to write shorter.
What Does Courage Mean In Communications Today?
Leaders are looking around at the likes of Ben & Jerry’s, right now.
Writing Exercise: Your Values In Three Words
Think of France’s national motto: Liberté, égalité, fraternité.
The First Question I Ask As A Writing Coach
What are you reading? What’s on your bookshelf?
White Friends: I Will Buy You A Cookie If You Use The Word “Race” On LinkedIn
I understand that feeling of being stuck when it comes to talking about race. But here’s why I will buy you a cookie if you use the word “race” on LinkedIn. Seriously.
Humor Can Help With Your Serious Cause
I hate to break it to you, but it doesn’t matter how right you are.
If you can’t persuade people, then you’ll lose.
It’s Mental Health Awareness Week—Here’s How To Make New Friends
It’s paralyzing to write about mental health, because who’s the audience? Everyone? It should be.
The Five-Minute Content Strategy
“To be honest, I never really thought about why I needed a website,” he said. Ruh-roh!
Slower Communication Is More Valuable
Trees communicate at the pace of a third of an inch a minute, apparently. I know, right? It was, in fact, news to me that they could communicate at all.* But when they’re under attack, they’ll send...
Let’s Clarify Your Communications Strategy
You want a new website? You want to focus more on getting press hits? What about a statement of organizational values to show the world what you're all about? Where to start?! The hard truth...
Boosting Your Mission With Animation
A well executed, short animation will garner more views and better cut-through for your message. After coming up with the idea of resurrecting Britain's "Charley Says" public safety films, to...
Best Use Of Video In A Campaign
During my time at Brickwall, a digital creative production studio in London’s Shoreditch, our “Hot Looks” film drawing attention to the dangers of hair straighteners won a 2014 CorpComms Digi Award...
How to Ask a Really Good Question
It can be particularly hard these days to get somebody to answer a question in an interesting and engaging way. Our interviews run to tight schedules, with talking points rehearsed in-depth, in...
Don’t see what you’re looking for? No worries…
I’m happily based in Manhattan at Civic Hall, the home of civic tech in New York, sponsored by Google, Microsoft, Luminate and Newmark Philanthropies. We’re at 118 W22nd Street, 12th Fl, NY 10011.
I’d invite you up for some Lavazza ☕️from our amazing Gaggia machine, which is actually named Luigi, but we’ve closed until the Coronavirus has calmed down. 😷🦠🤦🏻♂️